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Objective
A challenging career in marketing and advertising, utilizing the strengths I have acquired through my work experience, studies of business marketing, as well as my leadership knowledge.
Skills
- Accomplished skills in marketing and new business development: identifying business opportunities, implementing innovative marketing strategies, promoting company image, developing strategic partnerships, creating brand awareness, implementing public relations campaigns and executing various marketing tactics.
- Proven skill in graphic design with moderate experience in designing print, multimedia and web projects. Knowledge of various design programs such as Illustrator, Photoshop, InDesign, Dreamweaver and Flash.
- Proven ability to interact effectively with clients and staff. Possess tremendous people skills and social ability. Have strong verbal and written communication skills.
Associations
American Marketing Association
Education
Colorado State University, Fort Collins, CO
Bachelor of Science in Business
Administration Concentration: Marketing
Experience
September 2006 to Present
Owner Encite Marketing (Denver, CO)
- Create, implement and oversee strategic and tactical programs that effectively describe and promote client organizations and their products
- Perform Graphic Design: Direct Mail, Print Ads, Marketing Collateral, Logos, Trade Show Booths, PR Material
- Create, distribute and track all Public Relation activities to applicable trade publications. Create, Collect, and Arrange interviews with client personnel for trade publication writers
- Media Buying, Branding, Web Design, Multimedia Design, Market Research
September 2005 to March 2010
Creative Marketing Manager Swanson Services (Denver, CO)
- Create, implement and oversee strategic and tactical programs that effectively describe and promote the organization and its products
- Perform Graphic Design: Direct Mail, Print Ads, Marketing Collateral, Logos, Trade Show Booths, PR Material
- Create, distribute and track all Public Relation activities to applicable trade publications. Create, Collect, and Arrange interviews with Swanson Personnel for trade publication writers
- Media Buying, Branding, Web Design, Multimedia Design, Market Research
October 2004 to September 2005
Marketing Executive Brian David and Rogers (Denver, CO)
- Develop, implement, and manage client's advertising strategy, from a business, sales and technical perspective. Manage the development of sales materials, including media kits.
- Write, proofread, and edit copy brochures/print and other forms of documents.
- Assist in estimating production costs, overseeing work done by external suppliers, and preparation of the marketing program.
- Plan and direct all aspects of an organization's policies and initiatives regarding its advertising strategy.
- Responsible for directing the conception and placement of all advertisements, developing and implementing effective advertising campaigns, and ensuring all advertising efforts work toward the organization's overall goals and objectives.
November 2001 to October 2004
Sales and Marketing Executive American Databank (Denver, CO).
- Increased annual sales from $180k to 1.5 mil in just three years.
- Built brand awareness through marketing and advertising functions that include copyrighting, design, and creative direction for print advertising campaign in trade magazines.
- Also involved in production and creative direction of radio spots targeted to demographic.
- Managed over 175 clients, which includes training and problem resolution. Maintained database with approximately 2500 clients while directing workflow of in-house researchers.
February 2000 to October 2001
Senior Technical Recruiter Technisource (Denver, CO).
Screened, interviewed, and recommended prospective employees for employment. Extended offers of employment to successful candidates. Was top permanent placement recruiter for several months. Performed sales and recruiting functions such as cold calling, prospecting, and closing. Found qualified candidates to fill contract and permanent positions in the IT industry
May 1999 to February
2000
Sales and Marketing Executive CAP Logistics (Denver, CO).
Created marketing tools, such as direct mail and promotional items. Performed inside sales functions such as telemarketing and operations. Maintained promotional inventory.
References
Available upon request
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